The 2026 Industry Voices Report : Future Proofing Your Creative Production Strategy, with interviews from leading global in-house teams including Just Eat, Warner Bros Discovery, Gousto, Oldcastle, Prologis, Tonic by Highmark Health and industry body, The WFA is now available to download.
Creative production is experiencing a profound shift. AI is rewriting the rule book, challenging brands, in-house teams, agencies, and production partners to rethink how content is created, produced, managed, shared, and valued.
Operating models are becoming fluid, more adaptive ecosystems, continually redesigned and refined to keep up with the pace of change. There is now a demand for new roles, including AI operators, creative technologists, and prompt engineers, while production leaders grapple with the
challenge of integrating automation and agentic AI into human-centric processes.
For many, creative production is moving from a service function to a strategic growth enabler.
challenge of integrating automation and agentic AI into human-centric processes.
For many, creative production is moving from a service function to a strategic growth enabler.
To inform your decision making, we bring you the latest unique insight relating to creative production through leadership interviews and practical, rich insight from global marketing,
creative, production, procurement, and in-house leaders.
“2026 Industry Voices Report : Future Proofing Your Creative Production Strategy” published by TKM Consultants and sponsored by We Are Amnet
This years Industry Voices report includes spot light interviews and leadership insight from Just Eat, Warner Bros Discovery, Gousto, Oldcastle, Prologis, Tonic by Highmark Health and the WFA.
We review and discuss the following:
1. Aligning strategy, creativity & production
2. Evolving operating models & scale
3. AI strategy + automation & technology investment
4. Future skills gap & talent requirements
5. One recommendation when redesigning your creative production
strategy today
2. Evolving operating models & scale
3. AI strategy + automation & technology investment
4. Future skills gap & talent requirements
5. One recommendation when redesigning your creative production
strategy today
The full report and the rich insight can be downloaded by completing and submitting the form.
If you’d like to discuss anything in the report, or are considering changes to your content production model and would like to discuss any aspect, please contact the author, Anil Noorani or send an email to hello@tkm-consultants.com